Article source: Kazuya Yamazaki

The innovative retail interior design with circle shelves, is called “retail O”. The proposal shows the new concept of display. The stacking circle shelves are layered in entire interior space. Therefore, the overlayed circle view is shown from the front facade. Every circle size is defined by different size products from shoes, bags, small accessories to mannequins and even shopping customers!

This is the new way of display system. This is the proposal for the Italian fashion company, Benetton and the site is Omsk, Russia.

Interior 3D images

• Architect: Yama / Kazuya Yamazaki
• Name of project: Retail O
• Location: Omsk, Russia

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