Article source: PiuStore

The project for the new “Gaia del Greco” boutique in Senigallia responds to the need to move the existing point of sale, located in a shopping center, into a streetfront space in the historical center of this city in the Marches.

The decision on the part of Giorgia Politi, owner of the store and the factory of the same name that produces footwear and accessories in leather, was based on the desire to offer clients a more convenient and appealing space in which to display the brand’s entirely handmade creations. As Giorgia Politi explains: “Finely crafted Italian leather footwear and accessories are synonymous with style and tradition, all over the world. Our country also makes very beautiful products for the market of so-called affordable luxury, offered at more reasonable prices than those of the famous brands: “Gaia del Greco” fits precisely into this market niche.”

Image Courtesy © Andres Otero

• Architects: PiuStore, (Adriana Genro)
• Project: Gaia del Greco Store
• Location: Senigallia, Italy
• Photography: Andres Otero
• Visual Merchandising: Simona Toscano – Space Artist

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