Children have a different scale perception than adults. At a young age, everything looks larger in size than when we see it as adults. The project focuses on the idea of scaling down the perception of the building so that the future young users can relate more to it. To achieve this goal the massing of the building is divided into five smaller volumes. Each of them has a distinctive color, geometry and finishing material to emphasize the smaller ones among the overall mass.
Narnia is an imaginary land created by a space of fantasy.
As vivid stories overlap with actual places, the epic scenery of Narnia’s program box makes one remember the space that appears in reality, as a fantasy. Like Jean Baudrillard said, perhaps hyper-reality is being used as a strategy to conceal reality in the real world. Just as Disneyland exists, imitating children, to turn adults’ childishness into fantasy, we dream of unfamiliar routines in an imaginary world created by hyperreality, which feels more real than reality.
EROM, a company investigating health solutions with uncooked food and various products based on raw materials from nature conducts experiments and makes suggestions from various angles so that modern people exposed to various stresses can become healthy. Café Loge is a café brand newly launched as a part of such suggestions. The core of the project is selling self-developed differentiated natural contents and various food and beverage and promoting a nature-friendly corporate image.
MVRDV has completed construction on The Imprint, a new 2-building art-entertainment complex in close proximity to Seoul’s Incheon Airport. Featuring a nightclub in one building and indoor theme park in the other, the windowless structures feature three key design elements: imprints of the façade features of surrounding buildings, lifted entrances, and a golden entrance spot covering one corner of the nightclub building.
Cheonyeon-dong is located in the centre of Seoul. Nowadays we cannot easily feel the historical aspect of this site. As the result of some historical major events combined with the need to rebuilt in a fast way, the traditional urban housings are disappearing in the centre of Seoul. In this neighbourhood, only 2 of them are remaining. This house renovated by guga Urban Architecture is one of them.
Morphosis marked the recent opening of the new 820,000-square-foot research and development (R&D) facility for The Kolon Group, the leading textile manufacturing company in South Korea. The design features flexible laboratory facilities, administrative offices, and active social spaces that encourage greater interaction and exchange across the company departments, with a visually striking façade that demonstrates Kolon’s commitment to innovation, technology, and sustainability.
Led by CEO and Chairman Lee Woong-Yeul, Kolon (which takes its name from its original product, KOrean nyLON) is a diverse corporation that covers R&D, primary material manufacturing, and product construction. The company produces textiles, chemicals, and sustainable technologies as well as original athletic and ready-to-wear clothing lines across its 38 divisions. Kolon’s all-encompassing scope allowed the company to draw from its own resources to construct the new facility, christened the Kolon One & Only Tower, and assume a unique position as both client and contractor. Fifteen percent, or approximately 123,000 square feet, is devoted to active social spaces, supporting Chairman Lee’s vision of creating collaborative and interdisciplinary spaces that prioritize employees’ well-being. Fifty-five percent of the building is laboratory space, with the remainder designed for offices.
In 2011, Bernard Arnault entrusts to Christian de Portzamparc the design of a flagship at the heart of the elegant district of Cheongdam-dong, on the avenue Apgujeong in Seoul for the brand Dior. Inspired by high fashion creations of Dior, the building is a manifesto with its white lines which wave towards the sky in a subtle asymmetry, evocation of the canvas, genesis of all haute couture pieces.
Construction site is located in old neighborhood in Seoul. Despite the plot-division into collective housing area by urban planning in 60’s, variety of scales coexist and time has been gradually accumulated in the neighborhood. To reach the site, you have to go through various scales of roads; an eight-lane road, four-lane, five-lane, and lastly the closed-end 2m road which is only used by three households. Not only the physical scale, but also the people who use the road and the relationship between them differ from each other. People who pass by barely know about each other even though they live in same district, and furthermore don’t make big effort to recognize their acquaintance. However when it gets to a scale of narrow street, it is not easy to just pass by someone you know. Mutual relationship gets stronger as people keep come across each other and exchange greetings. Narrow and short allies used by few neighbors become privatized, therefore street scenes and space use differ from wide roads. Flowerpots and personal belongings come out to the street and make unique sceneries. The use of the street changes accordingly. Due to these characteristics, Distinction between house and street gets blurred due to these circumstances, and characteristics of the space come to the front.
This work results from a close collaboration between the architect and an enlightened client capable of assimilating and encouraging architectural choices motivated by reasons that generate forms. An extraordinary passion has bound us throughout the years of the project, reaching a synthesis expressed by the completed work.
Architecture connects with the identity of a place and projects it into the future. This new building is the synthesis of the values of Korean culture, a culture that considers carefully its gestures, both physical and social and reveals in them expressions of civility, establishing a balance for man in his natural context.
Building today in the metropolitan city of Seoul gives us the opportunity to restore the built volumes to a human scale, giving it an expression that binds it to the necessities of contemporary living.
email
Facebook
Twitter
RSS Feed
