Article source: Ippolito Fleitz Group GmbH

The Weinkellerei Höchst has opened a second wine shop in the new extension of the Main-Taunus Centre. The new store boasts a floor space of 80 m². The task was to present its range of over 600 different wines and spirits, delicatessen items and gifts within this compact space. The wide range of wines and the retailer’s extensive wine knowledge are highlighted here in a sensual setting intended to animate passers-by to purchase. Therefore the first impression from the outside is one of undiluted wine expertise. Resembling a library of learned tomes, wine bottles fill the store from floor to ceiling along all three interior walls. A mirrored ceiling band running around the edges of the space further multiplies this effect in the vertical. Within the mirrored ceiling a canopy of glass vessels is suspended, forming a strong key visual. The light breaks in them like candlelight reflected through a glass, giving this otherwise modern setting the atmosphere of a wine cellar and conjuring up associations of epicurean indulgence.

Image Courtesy Zooey Braun

• Architects: Ippolito Fleitz Group GmbH– Identity Architects
• Project: Wein & Wahrheit
• Location: Sulzbach, Germany
• Client: Weinkellerei Höchst GmbH
• Year: November 2011
• Size: 85 m² / sqm
• Team: Peter Ippolito, Gunter Fleitz, Tilla Goldberg, Markus Schmidt, You Seok Na, Tim Lessmann
• Photography: Zooey Braun

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