Greeting the two owners of Yama coffee brand Ky and Phuong Ksoul was surprised and energized with the remarkable power of youth and passion that they used to grow their products. Knowing that YAMA has been continuously putting effort to improve their beverage product quality and adapt to the taste of the locals really had us appreciate and respect them even more.

The design of this new location actually is inspired by the original brand recognition of YAMA You Are My Angel, picking up some interesting additional figures while attempting to keep the images that has been familiar to the majority of their supporters, producing a fresh and tight connection between the phases of their development. Following the fact that Tay Ninh is in its modernization, Ksoul decides to use the cement gray coloration which represents the urbanization concept, and yellow which is the brand color and also the reminder for the sun that has shined on this land. It is also safe to say that this location could be the beginning of the streak of luck for YAMA because yellow happens to be the most trending color in 2021.

Image Courtesy © Valor Studio

• Architects: KSOUL STUDIO
• Project: YAMA Coffee Shop
• Location: Tây Ninh, Vietnam
• Photography: Valor Studio
• Lead Architects: Mr. Huynh The Nguyen
• Gross Built Area: 195m²
• Completion Year: 2021

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