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NEELSUTRA: The India Fashion Store in The Oberoi Gurgaon, India by Architecture Discipline

Thursday, August 21st, 2014

Article source: Architecture Discipline

Designed as a first in a series of multi-designer pret stores, where the collections are themed and curated, Neel Sutra- the India Fashion store is emblematic of Indian Design ethos.

Sited at The New Oberoi Hotel in the suburban abode of NCR- Gurgaon, the hotel spawns a high-end luxury international experience. The brief was to create a unique and distinct design ambience that would be conspicuous within the context of other established global hi-design brands at the hotel and elsewhere in the vicinity.The customized and curated store, emblematic of Indian Fashion is conceived within this international collective construct as a step ahead of conventional high street retail to showcase a motley bunch of Indian fashion designers.Contemporary design in India usually expresses the complexity in Indian Design discourse with kitsch. The India Fashion Store is a cognizant attempt to stay away from Indian Kitsch, and instead craft a sacred space.

Image Courtesy © Jeetin Sharma

Image Courtesy © Jeetin Sharma

  • Architects: Architecture Discipline
  • Project: NEELSUTRA: The India Fashion Store
  • Location: The Oberoi Gurgaon, India
  • Photography: Jeetin Sharma
  • Typology: Retail / Interior
  • Name of Client: Deepika Govind / Sunil Sethi
  • Name of Client’s Firm: Neelsutra Designs Pvt.Ltd.
  • Principal Architect: Architecture Discipline
  • Design Team: Akshat Bhatt, Aditya Tognatta, Nikhil Auluck
  • Site Area (sq ft & sq m): 2,200 sq.ft or 204 sq.m.
  • Built-Up Area (sq ft & sq m): 2,200 sq.ft or 204 sq.m.
  • Start Date: Feburary 2013
  • Completion Date: October 2013
  • Total cost of project: Rs.1.75 Crore

CONSULTANTING ENGINEERS

  • Structural: Isha Consultants Pvt. Ltd.: V.P. Aggarwal
  • Electrical: Lirio Lopez.: Linus Lopez
  • Lighting Design: Lirio Lopez.: Linus Lopez
  • HVAC: System Aircon.: Yogesh Punjani
  • Fire Fightng: Deepak Kumar & Associates.: Deepak Kumar
  • PMC: Architecture Discipline

CONTRACTORS

  • Structural: Naushad Ali
  • Electrical: Radheyshyam
  • Civil: Dass Karigars
  • HVAC: System Aircon
  • Fire Fighting: Galaxy Engineers
  • Façade: Art & Glass
  • Carpentry & Woodwork: Naushad Ali

(more…)




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