Article source: Architecture Discipline

Designed as a first in a series of multi-designer pret stores, where the collections are themed and curated, Neel Sutra- the India Fashion store is emblematic of Indian Design ethos.

Sited at The New Oberoi Hotel in the suburban abode of NCR- Gurgaon, the hotel spawns a high-end luxury international experience. The brief was to create a unique and distinct design ambience that would be conspicuous within the context of other established global hi-design brands at the hotel and elsewhere in the vicinity.The customized and curated store, emblematic of Indian Fashion is conceived within this international collective construct as a step ahead of conventional high street retail to showcase a motley bunch of Indian fashion designers.Contemporary design in India usually expresses the complexity in Indian Design discourse with kitsch. The India Fashion Store is a cognizant attempt to stay away from Indian Kitsch, and instead craft a sacred space.

Image Courtesy © Jeetin Sharma

• Architects: Architecture Discipline
• Project: NEELSUTRA: The India Fashion Store
• Location: The Oberoi Gurgaon, India
• Photography: Jeetin Sharma
• Typology: Retail / Interior
• Name of Client: Deepika Govind / Sunil Sethi
• Name of Client’s Firm: Neelsutra Designs Pvt.Ltd.
• Principal Architect: Architecture Discipline
• Design Team: Akshat Bhatt, Aditya Tognatta, Nikhil Auluck
• Site Area (sq ft & sq m): 2,200 sq.ft or 204 sq.m.
• Built-Up Area (sq ft & sq m): 2,200 sq.ft or 204 sq.m.
• Start Date: Feburary 2013
• Completion Date: October 2013
• Total cost of project: Rs.1.75 Crore

CONSULTANTING ENGINEERS

• Structural: Isha Consultants Pvt. Ltd.: V.P. Aggarwal
• Electrical: Lirio Lopez.: Linus Lopez
• Lighting Design: Lirio Lopez.: Linus Lopez
• HVAC: System Aircon.: Yogesh Punjani
• Fire Fightng: Deepak Kumar & Associates.: Deepak Kumar
• PMC: Architecture Discipline

CONTRACTORS

• Structural: Naushad Ali
• Electrical: Radheyshyam
• Civil: Dass Karigars
• HVAC: System Aircon
• Fire Fighting: Galaxy Engineers
• Façade: Art & Glass
• Carpentry & Woodwork: Naushad Ali

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