Grew Design 
Milton Grew
Milton Gregory "Greg" Grew, AIA is CEO of Grew Design, Inc and Grew Construction, LLC in Woodbury, CT. Greg is a licensed architect, building official, and contractor with over 20 years designing/building residential, commercial and institutional building projects. www.GrewDesign.com LOSS OF HONESTY – EVEN WITH ARCHITECTSJune 10th, 2009 by Milton Grew
Recently it was discovered that some candidates for the national Architectural Registration Examination had improperly shared information on the content of exams and basically cheated on the test. This is the exam that qualifies an architect to be licensed to practice in the states. The announcement regarding the action taken by the national board is found here: http://www.ncarb.org/newsclips/2009/apr09_5.html Now one might say this is an isolated event and we should not draw broad conclusions. But hearing about this got me thinking about the continuing erosion of honesty and ethics in our profession, all professions and society in general. Notice an interesting observation made in AWAKE! magazine:
The Apostle Paul wrote: “We trust we have an honest conscience, as we wish to conduct ourselves honestly in all things”. (Hebrews 13:18) It seems everywhere one turns today we must navigate through a dishonest world. Owners that don’t want to tell the truth on permit applications about the construction cost. Clients who want to pay cash or use other means to bury money so they don’t have to pay taxes on it. Clients who offer us cash if we keep accounts off the books thinking we would likewise not report the income for taxes. Owners and contractors who don’t want to take out permits for the construction. Employment candidates who inflate their credentials. I could go on and on. Architecture is a noble profession but it does not appear that it is any more noble than others when it comes to ethics. How many architects have read the AIA Code of Ethics or the rules of ethics written into their state’s practice regulations? What meaningful education on ethics, honesty and honorable practice is really given to architecture students? I just make a random check of the listing of courses for a prominent university’s school of architecture. Not one class on ethics in practice or honesty in life. That says plenty. Why has honesty and ethics in society and our profession become so unimportant? We create environments to promote the well being of humans, to lift their spirits, and bring them comfort combined with guarding their health, safety and welfare. How could we cheat on anything having to do with our profession? WHAT IT’S ALL ABOUTJune 4th, 2009 by Milton Grew
Digital marketing. One of the newfangled buzzwords that business owners are using to sound smart these days. Or is there really something to it? With companies going the digital route and focusing on creating a strong online presence, we understand why you might also be thinking of joining the party. Do you want to start promoting your business online? Not sure what digital marketing means? If that’s the case, cheer up! In this guide, you’re going to find all the digital marketing basics you need to know about creating successful online marketing campaigns for your business. Definition In simplest terms, digital marketing means marketing your products and services using the internet and digital media as the medium. Digital marketing is sort of an umbrella term that includes all the modern marketing strategies. We are talking about marketing tactics that involve reaching out to the target customers through online marketing (Internet, mobile phones,) and social media marketing like Facebook, Instagram, Twitter, You.Tube and such. As you can imagine, this is a vast field and can be quite overwhelming if you’re new to the realm of online marketing. In our comprehensive guide to digital marketing basics, we are going to reveal:
This guide will equip you with all the digital marketing basics knowledge you’ll ever need to create a successful online marketing plan for your business. Alright, so make yourself a cup of coffee and let’s begin! This compehensive guide answers questions on affiliate marketing.- Why does your business need digital marketing?If you are hesitating to invest in digital marketing, here are a few points to convince you of the significance of having an online marketing plan for your business. Competition is using it: Did you know that 77.6% of small business owners use social media in their marketing strategy? From solo entrepreneurs and freelancers to companies, everyone is using digital marketing to establish a brand presence today. This is probably because digital marketing basics are fairly easy to grasp. If you don’t adapt to the changing times, you stand to lose potential customers. Cast a wider net: Digital marketing allows you to catch the attention of your prospective customers through a variety of ways. For example, Search Engine Optimization (SEO), which we are going to discuss later in this guide, helps you attract customers in an organic (unpaid) way. Hosting for your websiteJune 3rd, 2009 by Milton Grew
Hosting with a secure IP address and good web hosting company means you are on your way to enabling HTTPS on your site. Making your site secure requires time. First, you need to determine a good, secure website host. Click here to find a hosting company that offer dedicated servers for your site. The easiest way to identify and secure your site is to use the HTTPS Everywhere client. In our system, we use HTTPS Everywhere. This program will keep your site’s fingerprint to the government, and will put your site into the hands of any nation state that wants to capture it. Finally, you will need to make sure your website works. The best way to find out is to test your site locally. You can use a free piece of software, called Mozilla Firebug. Download Firefox, select “tools” from the menu, and choose “Firebug” in the toolbar. Enter your website and your chosen HTTPS site. Enter the following settings and click “Start”. On your website, you should see “https” on the domain. You can also type your site address into Firefox’s address bar (with the leading forward slash) and you should see it on the screen. Check it on your site to make sure it works. Verify Your Host Once you have established that your website works, visit https-everywhere.org and search for your site. On the list, look for the hostname associated with your website. For example, I found this domain, http://www.athena-tech.com: You might see a different value than you would expect. This is important to know. HTTPS Everywhere recommends using a 64-bit TLS certificate. As you are starting to show off your website in public, you can use a 32-bit certificate for your site. That means if a browser has any issue with the 64-bit certificate, your website will have a good chance of being attacked. If it’s a free alternative, you don’t have to go this route. You can always go back and change the hostname later, but if you make your website more public, you might want to hold off until you have completed all of the steps above. TIP: Consider enrolling for the free SSL Monitor service. If you are deploying HTTPS, this program will keep your host track your website from us. It’s also free to use. Creating a Site in Any Browser All in all, once you know your website is secure, it is just a matter of activating the secure hosting program and activating the HTTP Everywhere extension. For example, if you want to create a site in Safari in OS X, simply go to this URL. Click “Add” and then “Create Site”. That is all there is to it! TIP: Even on iOS, there is a certificate authority available for free. iOS Certificate Authority is a simple certificate authority that can be used for creating certificates. Website Quality Ensuring the security of your website is crucial, but the journey doesn’t end there. Your website’s quality also heavily relies on choosing a reliable hosting provider. Opting for a reputable host not only enhances the overall performance but also contributes to a smoother user experience. A good host ensures that your site is consistently accessible, loads quickly, and remains stable even during peak traffic. It’s like the foundation of a sturdy building—without it, the structure may not withstand the test of time. So, when venturing into the realm of website creation, remember that a secure and high-quality host is your virtual ally in delivering a seamless online presence. |
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