Q and A with Carl Bass, AU2012

In a press Q&A with Carl Bass and Jeff Kowalski, the following questions were asked:

What are some of the most important areas you are entering into?

Bass: Change in the industry is slow. It’s been 12 years since BIM and people are still trying to figure out how to get the maximum benefit from it. Construction is one of the most important areas we’re entering into and manufacturing is the other.

Why do you think the consumer market is important?

Bass: Maybe you shouldn’t care about consumers, on the other hand, we have the interaction of culture and technology. We’ll have something like 100 million users that are engaged in creative and design activities by the end of the year. I wouldn’t have thought that population existed a few years ago.

There is a huge amount of attention paid to Autodesk by the media now because of our attention to consumers. 50 percent of our media attention is coming from consumer stuff. We don’t want to detract from our professional customers doing what they want to do. We will always be a company providing solutions for design.

What is the importance of 3D modeling?

Bass: Moving to 3D modeling has never been the goal in itself. We’re nowhere near having the ability and the depth to be able to move it through process.

The core model data is not important in Fusion 360. We should get as flexible with our tools as we do with drills, etc. We are tool-centric in our use of data. The learning curve for some tools is so heavy we try to use those tools for everything.With Fusion 360 we want to be able to use the best tools for the job.

Tags: AU2012, Autodesk, Autodesk University 2012, BIM, Carl Bass, cloud, consumers

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