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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Penhaligons flagship boutique in Singapore by Jenner StudioOctober 19th, 2011 by Sumit Singhal
Article source: Jenner Studio JENNER STUDIO DESIGNS NEW BOUTIQUE FOR PENHALIGON’S, SINGAPORE London based design practice, Jenner Studio, has designed a new boutique in Singapore for Penhaligon’s, the heritage British fragrance house. From opening its first store on London’s Jermyn Street 140 years ago, Penhaligon’s, will now launch its first offering in Asia at the Ion Orchard on 15 August 2011.
 Images Courtesy Michael Franke
With Jenner Studio’s expertise lying in brand development and interior design this revolutionary retail concept has created an entirely unique vision that draws on quintessential English style with a playful and contemporary edge. The new boutique celebrates Penhaligon’s established legacy of creative and innovative perfumery whilst playfully exploring and re-interpreting the traditional brand imagery.
 Images Courtesy Michael Franke Christopher Jenner, Creative Director of Jenner Studio comments, “Penhaligon’s is an endlessly inspiring brand, with a rich history of exciting design. This project offered the rare opportunity to position and challenge the pre-conceptions of a luxury English brand in the world’s most dynamic retail hemisphere. The scheme is essentially an innovative re-styling of classical architectural and design properties. Traditional British craftsmanship techniques have been employed throughout, which allowed us to support skilled artisans and also to reinforce the luxury credibility of the brand through the unique design features incorporated. With this fresh innovative image, we see the new boutique attracting the young emerging Asian consumer into the youthful, eccentric and fun world of Penhaligon’s.”
 Images Courtesy Michael Franke True to its eccentric past, the interior combines luxurious colours, textures, surfaces, forms and finishes. The boundaries between Georgian, Victorian and Edwardian design styles have been boldly disregarded and artfully harmonised through contemporary detailing. Referring to the historical narrative of the brand are revivalist Georgian-style woodwork created by English master craftsmen; a traditional Edwardian mosaic threshold made of French clay tiles with inlaid brass produced by Irish specialists; bespoke brass handles and ceiling roses hand-made by London based metal workers; and signage sourced from one of the last remaining English signage companies, established since the Victorian era, using gold leaf, glass and solid wood. These elements are contrasted with vibrant fuchsia hues with the particularly striking padded ‘pin-cushion’ leather walls and bespoke ‘ribbon’ carbon fibre stools.
 Images Courtesy Michael Franke About Jenner Studio British design studio, Jenner Studio, is a London-based company specialising in interior, product and conceptual design. They develop groundbreaking concepts for today’s leading luxury lifestyle, beauty and fashion brands, Jenner Studio is quickly cultivating a reputation for creating designs that are global in their appeal and unique in their production.
 Images Courtesy Michael Franke Jenner Studio ceaselessly searches the world for special craft and production techniques to deliver unparalleled results that are at the forefront of design and brand development. Evidence of artisanal skill throughout their designs lends tangible luxury and distinction to the Studio’s concepts while at the same time reinvigorating artistic and crafts practices through commissions.
 Images Courtesy Michael Franke In its inaugural year the Studio’s work spans New York, Paris, Milan, Moscow, Hong Kong, Singapore and Kuala Lumpur. Most recently the Studio has worked with the acclaimed British fragrance house, Penhaligon’s, to rebrand their retail presentation for their first venture into Asia with a bespoke designed boutique in Singapore (Opened: 15/08/2011). The design draws inspiration from quintessential Victorian and Edwardian styles while combining Penhaligon’s brand heritage with contemporary manufacture and execution. The end result is a design that heralds eccentric British craftsmanship and style.
 Images Courtesy Michael Franke Fast on the heels of the Penhaligon’s project, Jenner Studio is currently applying the final touches to their New York project for Diptyque, the famous French perfumer. Due to open 12/09/2011, this new flagship on Bleecker will feature Jenner Studio’s seamless ability to highlight quality craftsmanship realised through design while honoring Diptyque’s commitment to luxury. Later this Autumn Jenner Studio move back to Europe with the design of their first bar space for ketel-one followed by their first project in the capital of design: Milan
 Images Courtesy Michael Franke London is the home of Jenner Studio and has many smaller projects in this global city including Johnnie Walker, Blue Lounge in Canary Wharf and a fragrance concession in Liberty London to name a few. Jenner Studio’s understanding of the specialised relationship between brand and design coupled with a passion for designing environments that are unique and visually influential produces wonderfully executed experiences.
 Images Courtesy Michael Franke Alongside these commercial projects, Jenner Studio is also currently developing a capsule furniture collection, soon to be available in select design stores globally. Jenner Studio is the brainchild of Christopher Jenner, a South African-born designer who lives and works in London and has a specialised understanding of the strategic relationship between branding and design. Influenced by his years of experience, Christopher Jenner’s ethos is at the heart of Jenner Studio’s work practice. “space holds emotion, I hope our work enables people to experience special relationship between and environment a product and the brand” Christopher Jenner.
 Images Courtesy Michael Franke About Penhaligon’s Ltd Penhaligon’s is a fine English fragrance house, founded in 1870 by William Penhaligon. Our passion is to continue his incredible legacy of creative and innovative perfumery, challenging the traditions of the art and seeking new ways to interpret elegance. Our scents are still made in England using the finest rare ingredients. Penhaligon’s holds two long-standing Royal Warrants; from HRH The Duke of Edinburgh (granted 1956) and from HRH The Prince of Wales (granted 1988).
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