Hublot Pop-Up Store in Paragon Shopping Mall, Singapore by Asylum

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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Hublot Pop-Up Store in Paragon Shopping Mall, Singapore by Asylum

October 16th, 2012 by Sumit Singhal

Article source: Asylum

Taking advantage of the majestic void space in Paragon Shopping Mall Singapore, an art installation, which spans across two floors, sweeps impressively across the area, inviting a sense of excitement and wonder. Tens of thousands of “black gems” rain down from above, resonating with the momentary quality of a pop-up store – an ephemeral, fleeting point in time, caught in a still image. Illustrating the legacy of the Hublot brand and its innovations, the installation seeks to recreate its notable paradoxical philosophy with an illusory space; magically solid yet porous and structurally monumental yet light.

Image Courtesy Asylum

Architects: Asylum
Project: Hublot Pop-Up Store
Location: Paragon Shopping Mall Singapore
Software used: Cinema 4D

Image Courtesy Asylum

: Image Courtesy Asylum

: Image Courtesy Asylum

: Image Courtesy Asylum

: Image Courtesy Asylum

: Image Courtesy Asylum

: Image Courtesy Asylum

Contact Asylum

Tags: Singapore

Categories: Cinema 4D, Stores

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