AECCafe: ArchShowcase - TD Garden Renovation by ROSSETTI

ArchShowcase

Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

TD Garden Renovation by ROSSETTI

July 23rd, 2014 by Sumit Singhal

Article source: ROSSETTI

This popular arena in Boston is home to both the NBA Boston Celtics and the NHL Boston Bruins. It hosts more than 3.5 million guests each year and 200 public events annually. Nearly 20 years old, the venue’s fan amenities lagged behind most pro sports arenas.

Image Courtesy © ROSSETTI

Architects: ROSSETTI
Project: TD Garden Renovation

Image Courtesy © ROSSETTI

ROSSETTI’S Return on DesignTM study identified smart upgrades to enhance fan, player and patron experience while generating new revenue opportunties. The $70 million renovation is currently underway with a complete overhaul of levels 4 and 7 of the arena. The design plan creates colorfully branded and well-lit concourses filled with technology to bring life, information and sponsorship opportunities to the concourses. Amenity Zones and new concessions areas will feature indigenous food and aesthetics of Boston neighborhoods. Renovation of the Legends Club, the private high-end restaurant for Bruins and Celtics season ticket holders celebrates the legacy of both teams and the memory of Boston Gardens. This new premium product will highlight special culinary experiences created by Delaware North Companies.

Image Courtesy © ROSSETTI

A strong brand identity translated through graphics and team colors is designed to create excitement and team loyalty. New premium products – targeted to specific ticket-buying segments – will generate additional revenue to return the investment. Increased sponsorship opportunities will be developed along concourses and through upgraded materials and technology.

Image Courtesy © ROSSETTI

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