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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Asics offices in Mexico City, Mexico by faci leboreiro arquitecturaJuly 16th, 2015 by Sumit Singhal
Article source: faci leboreiro arquitectura The creative process was very important for the design and construction of Asics Mexico Headquarters; we transformed the identity and values of the company into architecture.  Image Courtesy © faci leboreiro arquitectura
 Image Courtesy © faci leboreiro arquitectura Asics is a japanese brand that designs, manufactures and sells running tennis. The company also has the OT (Onitsuka Tiger) brand, which is distinguished by its urban, vintage tennis and sports clothes. These two brands have very different identities, therefore the office space for each is unique, but combined in the same building and office area.  Image Courtesy © faci leboreiro arquitectura  Image Courtesy © faci leboreiro arquitectura The spaces created for asics represent speed, movement and technology, the main values of the Company. This is translated in spaces that accentuate a long perspective, as well as the light bands in the ceiling, causing a perception of velocity. Colors like white and grey are combined with materials such as stainless steel to represent technology, reinforcing the concept of a sports laboratory. The “Asics Blue” (signature color of the Company) is used repeatedly to emphasize the sports Brand’s concept.  Image Courtesy © faci leboreiro arquitectura  Image Courtesy © faci leboreiro arquitectura On the other hand, the spaces created for OT, are distinguished by its materials, colors and furniture in brown and black shades, using wood lattices for the shoe exhibition, combined with vintage japanese tatami and antique hanging lamps as it was decided in the main showroom.  Image Courtesy © faci leboreiro arquitectura  Image Courtesy © faci leboreiro arquitectura All the office area is surrounded by an authentic running track, which combined with the grass-like carpet in the meeting rooms, create a very fresh and sports atmosphere that represent Asics and its product.  Image Courtesy © faci leboreiro arquitectura  Image Courtesy © faci leboreiro arquitectura  Image Courtesy © faci leboreiro arquitectura
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Tags: Mexico, Mexico City Category: Offices |
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