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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. The Fashion Door Flagship Store in Guangzhou, Guangdong by Bloom DesignSeptember 15th, 2015 by Sumit Singhal
Article source: Bloom Design This project is located at Guangzhou 8090 Hui Chao Fang; it is the first The Fashion Door Flagship Store in China with a total area of 2000 squre meters which brings together global original fashion brands and creative works of domestic budding designers.  Image Courtesy © Fu YuMing
 Image Courtesy © Fu YuMing With its unique imagination, The Fashion Door combined multidimensional fashion styles effectively and made itself the agent of thousands of items for more than 60 brands, which covers men’s and women’s clothing, shoes and bags, accessories, household items, toys, personalized IT products and so on.  Image Courtesy © Fu YuMing  Image Courtesy © Fu YuMing In order to highlight the special character and style of separate brands, this project is based on the design concept of simple, open and inclusive and combining with elements such as three-dimension , graphic, linear and so on.  Image Courtesy © Fu YuMing  Image Courtesy © Fu YuMing Moreover, there is a designer-themed display area which is updated monthly and a leisure and comfortable coffee living hall that brings unique shopping experience to customers.  Image Courtesy © Fu YuMing  Image Courtesy © Fu YuMing The designer uses the simplest building materials- cement, clay , steels and logs and so on, and use them to the extreme to build up the most special space. The broken down space integrates with the background, which make the whole space be filled with blocks and surfaces of different shapes which are interweaved by all kinds of vertical, inclined and horizontal lines. Brand image “appears” from the complex netting structure slowly, but also disappears in the complex blocks and surfaces in an instant.  Image Courtesy © Fu YuMing  Image Courtesy © Fu YuMing The effect of hard decoration is reduced to the minimum here and it seems there are only dull black, white and grey visually. What the designer wants to reflect is the structure formed by line to line and shape to shape, and the tension emitted by this structure. This is the very way to emphasize the most wonderful part of every designed brand.  Image Courtesy © Fu YuMing  Image Courtesy © Fu YuMing  Image Courtesy © Fu YuMing  Image Courtesy © Fu YuMing  Image Courtesy © Fu YuMing  Image Courtesy © Fu YuMing  Image Courtesy © Fu YuMing  Image Courtesy © Fu YuMing  Image Courtesy © Fu YuMing  Image Courtesy © Fu YuMing  Image Courtesy © Fu YuMing  Image Courtesy © Fu YuMing  Image Courtesy © Fu YuMing  Image Courtesy © Bloom Design Li Baolong ( Creative Director) : I would love to invite people to experience the pleasure of fresh ideas through design!Li Baolong devotes his mind to fashion design, and creates experiential spaces through brand thinking. He approaches every project from the perspective of a customer, conceives of an ideal space that customers are looking for, and finally tries the design idea out in actual practice. Through experimental and research-based methods, more possibilities of design are found, and endless surprises are brought to customers. Chen Xiaohu (Design Director) : Design – think out of the box and interpret commercial value with art!After offering design services to numerous commercial brands, Chen Xiaohu, as a brand designer, his concept of service “boundary” is blurred. His designing service covers different fields, including marketing planning, brand image and commercial space. In this fast-changing world where the new always takes the place of the old, design needs to break through “single approach”, to inject new energy into brands through crossover design, and help clients to create a highly competitive experience space with great commercial value and humanistic culture by using creative concepts and brand thinking About Bloom Design: Bloom Design was established in Shenzhen, a City of Design. Founding partners Li Baoling and Chen Xiaohu are now serving as the Creative Director and Design Director respectively. Bloom Design is an institution combines diverse creative design services which focuses on fashion brand design. Its service covers commercial space, retail space of fashion brands and brand image design. With years’ of experience in fashion brand designing service, the team is more sensible to fashion and more passionate about new projects. In order to offer creative solutions to our clients, Bloom Design explores creative combination of art and commerce actively. Based on our rich experience and groundbreaking techniques, we have created some highly competitive and inspiring multi-dimensional brand experiences successfully. Our works have been widely published in many well-known professional design magazines, such as Interior Design China, FRAME China, China Interior Design Annual, id+c (Interior Design and Construction), Times Space, Modern Decoration, Designer and so on.
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