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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Fintech Fusion Incubator For Start-Ups in Geneva, Switzerland by Studio BananaNovember 1st, 2016 by Sumit Singhal
Article source: Studio Banana Fintech Fusion is an accelerator dedicated to financial technology start-ups and located in an area of Geneva undergoing a deep transformation, from light industry into tech. The premises used to host the labs of a world-class diamonds and jewellery brand.  Image Courtesy © Studio Banana
 Image Courtesy © Studio Banana Although the intervention was large, the highlights of the project are the common spaces as they provide multiple opportunities for the various communities of users.  Image Courtesy © Studio Banana  Image Courtesy © Studio Banana This incubator is financed by private institutions who also use the space as a satellite upbeat office and as showroom for their own clients. Mixing the banking, technology, business, entrepreneurial and consumer user groups in a way that fosters encounters, collaboration and creates an ambience of professionalism was one of the key design challenges.  Image Courtesy © Studio Banana  Image Courtesy © Studio Banana The project was developed using a co-design approach, bringing key stakeholders together in order to gather insights and immerse the design team in the specifics of the financial technology industry.  Image Courtesy © Studio Banana  Image Courtesy © Studio Banana The result is a highly successful space that was quickly and naturally appropriated by its various users. The premises’ atmosphere fosters a collaborative culture among the hosted start-ups, hosts fintech-related events and acts as a showcase for sponsors. The main space provides a welcoming lounge area that easily transforms into a conference room. The cafeteria acts as social heart of the incubator, with informal dynamics in an elegant yet uncomplicated atmosphere.  Image Courtesy © Studio Banana  Image Courtesy © Studio Banana Three blocks host activity spaces and carve the main circulation flow around them. A colourful and mysterious pattern gives a distinctive character to each of these clusters. The visual motifs and colour palettes were informed by security elements found in Swiss banknotes. This integration of graphics in the environment weaves storytelling and the space. Meeting and brainstorming rooms also feature graphics and signage inspired by banknotes, thus creating a range of atmospheres.  Image Courtesy © Studio Banana  Image Courtesy © Studio Banana The Fintech Fusion incubator is endowed with a vigorous visual identity and succeeds in triggering collaborations and innovation among the multiple user groups, in a creative and fresh environment.  Image Courtesy © Studio Banana  Image Courtesy © Studio Banana  Image Courtesy © Studio Banana
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Tags: Geneva, Switzerland Category: Offices |
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