ArchShowcase 
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Mc Cann Worldgroup Headquarters in Madrid, Spain by Studio BananaNovember 1st, 2016 by Sumit Singhal
Article source: Studio Banana McCann Worldgroup is a leading global advertising agency. As part of its Vision 2021 a radically collaborative way of working is being implemented. MWG Madrid approached Studio Banana in order to support this transition, foster a novel workplace culture and design its new headquarters in the same spirit.  Image Courtesy © Studio Banana
 Image Courtesy © Studio Banana To this end we embarked on an experimental co-design journey with MWG’s creative and executive team and Studio Banana’s team of architects, product and graphic designers, workplace strategists and communication experts.  Image Courtesy © Studio Banana  Image Courtesy © Studio Banana The result is a holistic project where all aspects are highly integrated at multiple levels. Not only did we create an evocative and inspiring workplace for 550 collaborators, but also the way-finding system, the bespoke design of the desks as well as new working methods and rituals.  Image Courtesy © Studio Banana  Image Courtesy © Studio Banana The main underlying goal throughout the project was to create an environment supportive of innovative work dynamics adapted to the renewed ethos of the brand.  Image Courtesy © Studio Banana  Image Courtesy © Studio Banana Set in a 1950s textile factory, the project strips the host building down to its bare essentials, preserving its industrial feel as scenic backdrop, and subsequently colonizes its three floors (6.200 m2 / 66.700 sqft) through a strategy of built “huts” (harboring private offices, meeting rooms, project rooms, teleconferencing rooms etc) that punctuate the space and delineate carefully-sized open plan areas.  Image Courtesy © Studio Banana  Image Courtesy © Studio Banana Each of the latter hosts a project team, thus supporting the sought out cohesiveness and collaborative work culture. The figure-ground dichotomy between the huts and the open plan areas generates a fluid circulation concept and an array of in-between spaces, which have been enlivened in order to boost new kinds of interactions and serendipitous moments.  Image Courtesy © Studio Banana  Image Courtesy © Studio Banana Besides this, some of the huts’ walls are appropriable (whiteboard, cabinet of curiosity, brandable interfaces etc.) allowing the collaborators to use them freely and integrate them in their work dynamics.  Image Courtesy © Studio Banana  Image Courtesy © Studio Banana  Image Courtesy © Studio Banana  Image Courtesy © Studio Banana  Image Courtesy © Studio Banana  Image Courtesy © Studio Banana  Image Courtesy © Studio Banana  Image Courtesy © Studio Banana  Image Courtesy © Studio Banana  Image Courtesy © Studio Banana  Image Courtesy © Studio Banana  Image Courtesy © Studio Banana
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