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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Generator Rome in Rome, Italy by DesignAgencyJanuary 5th, 2017 by Sumit Singhal
Article source: DesignAgency Generator Rome is only a short walk from the Colosseum and Termini Station, in the Esquilino neighbourhood – one of the oldest areas in the city. The property reinvigorates an elegant 20th century residence on Via Principe Amedeo. Its surroundings include cinematic streetscapes, leading to picturesque squares, churches, parks and a vast array of bars, cafés and pizzerias, as well as authentic local markets. DesignAgency took its inspiration from the distinctive flavours of this diverse and historic neighbourhood, as well as the Italian culture and the Roman trade routes that have left their marks on this area to create a vibrant and welcoming environment with subtle ethnic flair.  Image Courtesy © Mans Berg
 Image Courtesy © Mans Berg The lobby is a bright, open and gallery-inspired environment with polished concrete floors, white plaster walls and an inviting reception desk created from Venetian plaster. Modern and cozy seating clusters are featured throughout for group check-ins and waiting guests. The area is also programmed for live music and local art, including a custom mural by famous Italian street artist, Luca Maleonte. The design team sourced vintage oil paintings from local thrift shops to further emphasize the gallery nature of the space. The cafe to the right of reception was conceived as an airy environment, and the perfect spot to enjoy an espresso at one of the large, communal, bluestone topped tables. White wall tiles, oak floors, distressed plaster walls and light bentwood furniture contribute to the inviting nature of the space.  Image Courtesy © Mans Berg To the left, the bar is a complete change of pace from the starkness of the reception. Colourful patterned floors, bottle green wall tiles, a scaled-up palm wall covering and neon orange archways create the background to this eclectic space that has a happening vibe day and night. The warm and sexy corner bistro features bi-folding doors that open to a view of the market across the street. Large, slow-turning wicker ceiling fans and relaxed eclectic furniture form a “throw-back to Havana” open-air industrial styled bar and lounge. A crush of red hanging lanterns adds Asian influence, and conjuring up the Old World in a modern reincarnation. Bistro tables on the sidewalk and large palms play host to a wicked mojito menu and all-day food offerings.  Image Courtesy © Mans Berg Lunching in the summer of 2017, a rooftop terrace will add a relaxed, retro garden patio in the middle of the city, boasting breathtaking views of Rome’s skyline, with vistas of an ancient Roman aqueduct, lively rooftops and the glistening raw industrial steel of the Termini railway station. The rooftop will feature a vibrant colour palette and a classic striped motif. A vintage three-wheeled food truck will function as a temporary bar/snack shack. Striped umbrellas, lemon trees in terra-cotta pots, faux turf and a full scale shuffle board will add to the laid-back, retro feeling of the roof terrace. According to DesignAgency principal Anwar Mekhayech, “We’re excited to add another Generator destination in Italy. In contrast to Venice – a jewel box of riches – Generator Rome is iconic, spare and minimalist, yet still rich with an exciting and ethnic vibe.” ABOUT DESIGNAGENCY DesignAgency is an award-winning Toronto based design consultancy. Established in 1998 by partners and long-time friends Allen Chan, Matt Davis and Anwar Mekhayech, the studio unites architectural, interior design, industrial design, branding and digital design expertise. With a local and international portfolio of projects working for leading companies, developers, restaurateurs, retailers and hoteliers, each client works directly with one or more of our partners, reflecting our belief that great design requires leadership, focus and commitment. Our success is rooted in our collaborative and consultative approach by which our multidisciplinary team of talented design professionals engage internally with the partners and clients to craft innovative, custom designed spaces that help elevate the consumer experience. We embrace the full spectrum of design typologies and remain open to innovative ideas, technologies, and new creative design approaches that will enable us to bring the best solutions forward to our clients. ABOUT GENERATOR Generator offers travellers unique, stylish and design led spaces to enjoy the best social experience of a hostel with the excellent service of a boutique hotel, in the most central locations and at an affordable price. All properties include a range of room types from shared to private bedrooms, chill-out areas, bars, cafes and a variety of spaces available for private hire – from street facing or basement exhibition spaces to penthouse suites and roof tops. The food and beverage offering is available until late and includes localised menus with barista style coffee and great cocktails. Free, fast Wi-Fi is available across all properties and a memorable city stay is guaranteed thanks to our creative events that support emerging art and local talent, and knowledgeable staff that are on hand around the clock. As Europe’s fastest growing hostel brand, Generator currently has over 6,000 beds located across seven countries, in Dublin, London, Copenhagen, Berlin, Hamburg, Venice, Barcelona and Paris. In 2016 the capacity will expand to almost 7,000 beds with two additional properties in Rome and Amsterdam ABOUT PATRON Established in 1999, Patron Capital Partners has evolved into one of the leading opportunistic real estate managers in Europe. Main advisory offices located in the UK and Luxembourg and operations in Germany, Italy, Spain and Poland. Patron represents approx €2.3 billion of capital across several funds and related co-investments, from prominent universities, major institutions, private foundations, and high net worth individuals located throughout North America, Europe and the Middle East. Its strategy is to back local partners and management teams in growing their respective business, investing in property, corporate operating entities whose value is primarily supported by property assets and distressed debt and credit related businesses. Through its large network of partners and advisors, Patron is unparalleled as an originator or financial and operating investor and partner.
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Categories: Bar, Cafe, Interiors, Residential, Restaurant |
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