AECCafe: UOL Edge Gallery in Singapore by Ministry of Design

ArchShowcase

Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

UOL Edge Gallery in Singapore by Ministry of Design

July 4th, 2017 by Sumit Singhal

Article source: Ministry of Design

Designed for UOL, a reputed Singapore developer, The Edge Gallery explores and redefines the typology of the Singaporean condominium show gallery on several fronts.

Image Courtesy © Ministry of Design

Architects: Ministry of Design
Project: UOL Edge Gallery
Location: Singapore

Image Courtesy © Ministry of Design

We created a series of L-shaped walls to block off oncoming traffic and allow light to penetrate through the gallery on several fronts. We sought to challenge conventional Singaporean show gallery precedents which seem to ignore the potential for naive architectural solutions as a valid and powerful marketing device. UOL Edge gallery departs from the formulaic combination of staid glass boxes and over-sized billboards. Relying instead on the inherent branding value of an iconic architectural statement as a more relevant, subtle & sophisticated form of advertisement. We created a series of L-shaped walls to block off oncoming traffic and allow light to penetrate through the sides. The interior design takes its cues from the overarching design language, applying it to floor and wall patterns or finishes. The show flats question the notion of contemporary luxury, eschewing typical elements of ostentation for more understated luxury and authentic material richness.

Image Courtesy © Ministry of Design

Incidentally, the project met with significant sales success within its first week (sold out within 1 week) and has established a possible new alternative model for the Singaporean show gallery. This show gallery includes a sales gallery and 2 show units of a 244 unit residential development by UOL on the former Lion City Site, and is located at a major intersection along Singapore’s eastern city fringe.

Image Courtesy © Ministry of Design

Contact Ministry of Design

Tags: Singapore

Category: Gallery

This entry was posted on Tuesday, July 4th, 2017 at 7:47 am. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.