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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. WE NEW DO Beef Hot Pot Restaurant in Shenzhen, China by Middle Interior Design Shenzhen Ltd.September 5th, 2017 by Sumit Singhal
Article source: Middle Interior Design Shenzhen Ltd. Ranch is not just about the beautiful scenery as the verse says “As wind lowers grass livestock cannot hide”, it also represents the free living of “future and sceneries”. Alienation and isolation from nature on the inhabitants of cities will disappear in WE NEW DO Beef Hot Pot Restaurant.  Image Courtesy © Fan Wenyao
 Image Courtesy © Fan Wenyao MID creates bushes and ground cover landscaping, where holstein dairy cows are interspersed, showing a quiet and pleasant atmosphere. The open windows display fresh beef and skilled way of cutting, so as to stimulate the appetite. Following the slight flavor of beef and stepping into the dining room, everywhere we could see is an interpretation of the design theme “urban ranch”. With the integrated use of red brick, wood, granite and other materials, it shapes the streetscape in the heyday of British Industrial Revolution. A variety of European-style ornaments, such as gear wall hanging, log iron frame and old-fashioned phonograph, make the space retro and elegant with the spirit of cool industrial style.  Image Courtesy © Fan Wenyao  Image Courtesy © Fan Wenyao The space is divided according to different functions and scenarios. The background of the reception area is inspired by the mechanical typewriter of the industrial period; the cartoon car has become the customers’ favorite photo-taking area; there are dining area with imitation of the British train carriage and round box like the British post office; VIP boxes with meeting and dining functions are set up among different areas, overlapped and scattered to create endless flavor. Playful theme hanging paintings and metal chandeliers are matched with leather rivet furniture and simulation green plants, which show all the primitively simple elements of ranch, highlighting the natural primitive and nostalgic atmosphere.  Image Courtesy © Fan Wenyao  Image Courtesy © Fan Wenyao In the design point of view, MID answers the reason why people increasingly eager to be close to nature. No matter the decoration elements in WE NEW DO Beef Hot Pot Restaurant, or the freshly sliced original quality beef, the restaurant aims to wake up city dwellers’ original memory of nature through both physical and mental feelings.  Image Courtesy © Fan Wenyao  Image Courtesy © Fan Wenyao MID Brief introduction Since its establishment in 2006, Middle Interior Design Shenzhen Ltd. has been insisting on the design philosophy of innovative design and innovative living. Giving life to each design details and making full use of the unique artistic experience of space, MID creates unique character for each project. The design process is an interpretation of the designer’s attitude towards life, so we require bold and innovative design concept which meets the functional needs at the same time, so that investors can have full assurance of success. Image Courtesy © Fan Wenyao  Image Courtesy © Fan Wenyao  Image Courtesy © Fan Wenyao  Image Courtesy © Fan Wenyao  Image Courtesy © Fan Wenyao  Image Courtesy © Fan Wenyao  Image Courtesy © Fan Wenyao  Image Courtesy © Fan Wenyao  Image Courtesy © Fan Wenyao  MID team, Image Courtesy © Middle Interior Design Shenzhen Ltd.  Image Courtesy © Middle Interior Design Shenzhen Ltd.
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