Under Armour Connected Fitness in San Francisco, California by Bohlin Cywinski Jackson

Article source: Bohlin Cywinski Jackson 

As part of the rapid expansion of Under Armour’s Connected Fitness division, the global performance apparel company commissioned Bohlin Cywinski Jackson to create a new office space in San Francisco’s South of Market neighborhood. This new workspace serves as a hub for Connected Fitness and helps advance Under Armour’s West Coast growth strategy. Flexible planning supports a phased delivery, with Under Armour planning to occupy the building’s entire 50,000-square-feet over time.

Image Courtesy © Matthew Millman

• Architects: Bohlin Cywinski Jackson
• Project: Under Armour Connected Fitness
• Location: San Francisco, California, USA
• Photography: Matthew Millman
• Client: Under Armour, Inc.
• Design Principal: Gregory Mottola, FAIA
• Project Manager: Douglas Speckhard, AIA
• Project Architect: Reuben Alt
• Designer: Sandy Lam, Helene Gregoire, Nicholas Backal
• Contractor: DPR
• Structural: Murphy Burr Curry
• Mechanical, Electrical, Plumbing: Meyers Plus
• Size: 50,000 SF

Image Courtesy © Matthew Millman

Integrating a highly adaptable and efficient workplace into a historic warehouse provides Under Armour’s ‘teammates’ with an environment that reinforces the company’s gritty, authentic brand. The materials palette includes raw, hot-rolled steel plates, rift-sawn white oak planks, and brand-reinforcing graphics and photos of prominent Under Armour sponsored athletes, which complement the exposed brick, polished concrete floors, and board-formed concrete exposed structure.

Image Courtesy © Matthew Millman

Image Courtesy © Matthew Millman

Fitness and nutrition are key parts of the Connected Fitness brand—to celebrate this, a stone-hearth bread oven is located at the fifth floor break area to honor the company’s tradition of sharing homemade bread as a ritual of community building. The project also features a large communal kitchen on the ground floor that is a focal point for daily group lunches and serves as a demonstration kitchen where healthy cooking can be recorded for online streaming on the brand’s MyFitnessPal blog.

Image Courtesy © Matthew Millman

Image Courtesy © Matthew Millman

Significant technology upgrades enhance local and remote collaboration spaces, including a range of phone rooms and huddle and team rooms; a new all-hands space on the ground floor is designed to accommodate large scale video conferencing with remote ‘teammates.’ By utilizing gymnasium bleachers that work as athletic-inspired auditorium seating, which can slide away when not in use, the all-hands space provides additional floor space for fitness classes and games, such as table-tennis, floor hockey, and indoor lacrosse.

Image Courtesy © Matthew Millman

Image Courtesy © Matthew Millman

Image Courtesy © Matthew Millman

Image Courtesy © Matthew Millman

Image Courtesy © Matthew Millman

Image Courtesy © Matthew Millman

Tags: California, USA

Categories: Fitness center, Office space, Offices, Warehouse

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