ArchShowcase Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. SM1619 – Concept Store in Torino, Italy by lamatildeJune 24th, 2018 by Sumit Singhal
Article source: lamatilde The former San Maurizio monastery dates back to 1619 and it has been the memory of local knowledge and traditions for four hundred years, a place of culture of food, wine and wellness, for body and soul. The preservation and the divulgation of this heritage are intrinsic and essential finalities.
The development of the concepts, Truffle Bistrot and Skin Care, are the natural consequence, aiming to tell the soul of San Maurizio outside from the local territory, without divert focus from the presentation of the items in the store. Volumes are simple by choice and materials are typically local, the characteristic decorative elements come from the drawings designed on purpose by artist Nicola Oliveri, inspired by botanical monastic documentations. The essences of the products are crystallized inside the resin artworks of designer Marco Stefanelli. The first flagship store San Maurizio 1619 was opened in Turin in November 2015, after two months of preparatory works. The shop offers a wide range of “wellness” products thought out and created thanks to the experience of Santo Stefano Belbo spa: creams and serums produced from raw materials of the Langhe, (hazelnuts, stalks, pomegranates etc) and a line of accessories (handbags, scarves, capes ) produced by carefully selected artisans. Special attention has been paid to the enhancement of the combination of already existing elements of the space of the shop with modern details: in this way the old floor tiles at the entrance harmonize well with new cement floor and brick vaults bring out the new space in the area of cash desk and storage room. The main selling space is characterized by a large display island that brings together ideas, materials and sensations of the Langhe area: built with old farm beams, and embellished with water element: water runs in a narrow channel between two metal cylinders placed at each end of a display island. The entrance, aligned with the reception-cash desk, features series of square exhibitors filled with the core products, immersed in a crystalline resin. They are being illuminated from inside in order to bring out luminescent hazelnuts and pomegranates. The cash desk area ideally opens space behind the counter and outlines the particular style thanks to the use of iron, wallpaper with drawings by Nicola Oliveri and Langa stone. The following space has more homey image: a platform on the wall papered glass floor with a small stone basin serves as a testing area. Contact lamatilde
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