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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Peck CityLife in Milan, Italy by VUDAFIERI SAVERINO PARTNERSFebruary 22nd, 2019 by Sumit Singhal
Article source: VUDAFIERI SAVERINO PARTNERS Peck, the symbol of Italian gastronomical delights, opens a new venue, which explores a new concept in food&beverage and merges in a single place all its distinctive features: deli shop, restaurant, wine bar and cocktail bar. Designed by the Milan-based studio Vudafieri-Saverino Partners, the new Peck is located in the CityLife Shopping District, the largest urban shopping district in Italy. Peck brings to the new vertical city – under the skyscrapers designed by internationally renowned architects – all the flavours, aromas and expertise that have made it the benchmark for highquality foods and a well-known brand all around the world.  Image Courtesy © Peck
 Image Courtesy © Peck Vudafieri-Saverino Partners, took care of every phase of the project: from the concept to the interior design, also following the engineering of the furnishings. The aim was to create an environment rich with symbolic elements to reconcile Peck’s historical identity with its contemporary dimension. A bridge between the tradition of fine dining and the new city. Peck CityLife is located in a 300m² organically-shaped pavilion, central in relation to the entrance to the Shopping District. Not only a treasure trove of flavours, expertise and traditions, but also an atmospheric place where the food is one of the ingredients in a larger experience.  Image Courtesy © Nathalie Krag  Image Courtesy © Santi Caleca A central role in defining the overall picture of these meanings is played by the interior design, which has been entrusted with the responsibility of expressing the core values of the Peck identity. Claudio Saverino and Tiziano Vudafieri – who have extensive experience in restaurant design and many high-quality examples already in Milan itself – have defined a concept capable of expressing the fundamental features of Peck’s historic identity, with a design which is at once timeless and highly contemporary.  Image Courtesy © Peck  Image Courtesy © Nathalie Krag It is, first and foremost, a project of “designing relationships”, namely those between different people and times. The interior design was structured so as to provide a narrative continuity throughout the different areas to create a fluid relationship between the delicatessen, restaurant, wine bar and cocktail bar. Four places which differ in their function and relationship with the public, but which all make for a unique experience.  Image Courtesy © Nathalie Krag  Image Courtesy © Nathalie Krag The space pays tribute to post-war Milan, the reconstruction, the economic miracle – the Milan in which the legend of Peck established itself – without making the place didactic. The quotations pay homage to a shared history: the flooring is redolent of historic Milanese stone, the ceppo di Gré from the quarries of Lake Iseo; the restaurant’s false ceiling, with wooden panelling, recalls Villa Necchi Campiglio of the great Milanese architect Piero Portaluppi; the struts which hold up the shelves are evocative of the BBPR’s Velasca Tower; for the seating, meanwhile, Gio Ponti was chosen: elegance and essentiality. Subliminal, rather than explicit, messages of a sober yet bold Milanese character.  Image Courtesy © Santi Caleca  Image Courtesy © Santi Caleca The decorative lamps, with their modern, post-industrial look, are intended to recall the aesthetic tradition of Milanese palaces, with attention to the choice of light fixtures whose presence is peculiar. The vast deli counter welcomes visitors at the entrance. Entirely designed to offer technical performance, aesthetics and practicality, it also introduces a new option: eating sat directly at the counter. Enjoying food whilst sat at the counter is not merely an aesthetic gesture, but a philosophical one: it strengthens the relationship between foods and their production, between selection and tasting, between preparation and consumption.  Image Courtesy © Nathalie Krag  Image Courtesy © Peck The folding tables by the counter allow diners to a privileged view of the authenticity and quality of the products and a new and involving experience of gastronomic traditions. The space was designed to the millimetre to be able to open and close, multiplying the seats at the tables – 70 covers in total, including 50 at the restaurant/delicatessen and 20 at the wine and cocktail bar. A series of retractable tables allows the restaurant to multiply its covers by creating surfaces where there was once free space.  Image Courtesy © Santi Caleca  Image Courtesy © Santi Caleca The restaurant is an elongated space in which the mirrors amplify the depth of the display walls: punctuated by vertical pillars and long wooden shelves to display Peck products. To accentuate the feeling of intimacy, the setting is made cosier by a low suspended wooden ceiling in a diamond mesh shape. The theme of the diamond-shaped panels also characterises the decorative motifs of the moving tables, another tribute to the Milanese architectural tradition.  Image Courtesy © Nathalie Krag  Image Courtesy © Nathalie Krag In the wine bar, the shelving units create a metric in which the bottles of wine are treated like notes in a piece of music, expressing the value of the overall composition whilst highlighting a handful of great soloists. The sense of verticality is emphasised by the black lesenes which punctuate both the furnishings and the wainscoting of the bar counter. The displays set up in the window were designed to avoid complete closure, promoting permeability for the eye as well as the hand. Each shelf is also a support for the moving tables which make the space versatile and multifaceted.  Image Courtesy © Santi Caleca  Image Courtesy © Nathalie Krag The bar of the cocktail station is covered with handpainted porcelain tiles with a unique design created especially for Peck, taken from a historic photograph from the 1950s. The counter is made of copper, along with the large mirror which hangs on the wall behind. In the evening, the volume lights up like a lantern, revealing the product windows and drawing one’s gaze to the atmospheres of the restaurant which finds intimacy in spotlighting. The iconic materials of Peck, such as wood, black iron and copper, have been reinterpreted in a contemporary way; even in the kitchen, the white and blue tiles from the kitchens of via Spadari have been reused.  Image Courtesy © Santi Caleca  Image Courtesy © Santi Caleca  Image Courtesy © Santi Caleca  Image Courtesy © Nathalie Krag  Image Courtesy © Santi Caleca  Image Courtesy © Peck  Image Courtesy © VUDAFIERI SAVERINO PARTNERS
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Categories: Bar, Restaurant, Shop |
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