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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. AIS The Digital Gallery in Bangkok, Thailand by Integrated Field Co.,Ltd.April 19th, 2019 by Sumit Singhal
Article source: Integrated Field Co.,Ltd. To be able to response to age of digital lifestyle, AIS has decided to expand its service to be not just the Telecommunication, but to serve Digital life by providing lifestyle products as well. Therefore, AIS Flagship Store located in CentralWorld, Bangkok was designed with the idea of how to exhibit each items like an art piece in an art gallery which make this AIS new store “AIS The Digital Gallery”  Image Courtesy © Ketsiree Wongwan
 Image Courtesy © Ketsiree Wongwan With a previous long service counter and a large table to display many products together, IF proposed a smaller movable unit called AIU (AIS Intelligent Unit) that is flexible and can be changed around freely to suitably display each Digital Device. Power for each unit is supplied by floor outlets laid in the grid system which make the shop tidy and wireless, as the same with the information link to each unit and device provided by the wireless signal. With these AIU (AIS Intelligent Unit), its flexibility makes customers more accessible to test each device and to have a real experience with them. The space in the store is increased and also is more flexible to be adjusted for variously display setting of the products or for adjusting the area to suit with special occasion such as new product launch events, digital related seminars or press release.  Image Courtesy © Ketsiree Wongwan  Image Courtesy © Ketsiree Wongwan  Image Courtesy © Ketsiree Wongwan  Image Courtesy © Ketsiree Wongwan  Image Courtesy © Ketsiree Wongwan  Image Courtesy © Ketsiree Wongwan  Image Courtesy © Ketsiree Wongwan  Image Courtesy © Ketsiree Wongwan  Image Courtesy © Ketsiree Wongwan  Image Courtesy © Ketsiree Wongwan  Image Courtesy © Ketsiree Wongwan  Image Courtesy © Ketsiree Wongwan  Image Courtesy © Ketsiree Wongwan  Image Courtesy © Ketsiree Wongwan  Image Courtesy © Ketsiree Wongwan  Image Courtesy © Ketsiree Wongwan  Image Courtesy © Ketsiree Wongwan  Image Courtesy © Ketsiree Wongwan  Image Courtesy © Ketsiree Wongwan  Image Courtesy © Integrated Field Co.,Ltd.  Image Courtesy © Integrated Field Co.,Ltd.  Image Courtesy © Integrated Field Co.,Ltd.  Image Courtesy © Integrated Field Co.,Ltd.
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