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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. ATMA GENUS in São Paulo, Brazil by SP62 ArquiteturaNovember 24th, 2020 by Sumit Singhal
Article source: SP62 Arquitetura Atma Genus is an office that believes in people, love and change. Based on this concept, we at SP62 have designed together with our client a space which we call “Industrilar” in portuguese, wich in english would be “Indushome” (Industry + Home)” , where we bring the elements of residential concepts into the corporate environment.  Image Courtesy © Julia Novoa
 Image Courtesy © Julia Novoa We believe that a warm, colorful, textured environment, that converses with visual communication, in addition to inserting the art of Big (Adriano Franchini) as a factor of rest and joy, brings to the space regulars a greater satisfaction of belonging and hugging. In this project, we unified four commercial rooms in a corporate building in Vila Mariana, in São Paulo, which have different levels. The space became accessible through ramps and natural limitations of fixed furniture. The environments are: Coaching room, stretcher, bathrooms, break room with kitchen for events, balcony, reception, aquarium conference room, open office, cupboard with slates for intermittent meetings, flexible meeting room and the transformation room, with whiteboards and interactive projector.  Image Courtesy © Julia Novoa  Image Courtesy © Julia Novoa The client hired the visual communication agency Enredo, which finally won an award in Brazil design Award with the Atma branding project. The concept that guided the project was the contemporary, mixed with the industrial premises, and the minimalism of the Modernist School. Elements and furniture were influenced by the Bauhaus School. For final aesthetics, the marriage with visual communication, something we love to do, is influenced by the attitudes of the danish architect Bjark Ingels, who in our opinion makes this connection of the world of architecture and branding in a unique way.  Image Courtesy © Julia Novoa  Image Courtesy © Julia Novoa  Image Courtesy © Julia Novoa  Image Courtesy © Julia Novoa  Image Courtesy © Julia Novoa  Image Courtesy © Julia Novoa  Image Courtesy © Julia Novoa  Image Courtesy © Julia Novoa  Image Courtesy © Julia Novoa  Image Courtesy © Julia Novoa  Image Courtesy © Julia Novoa  Image Courtesy © SP62 Arquitetura  Image Courtesy © SP62 Arquitetura  Image Courtesy © SP62 Arquitetura
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