This project is located at Guangzhou 8090 Hui Chao Fang; it is the first The Fashion Door Flagship Store in China with a total area of 2000 squre meters which brings together global original fashion brands and creative works of domestic budding designers.
Design company: Shenzhen Blossom Brand Design and Consulting Co., Ltd
Chief Designer: Li BaoLong
Project: The Fashion Door Flagship Store
Location: Guangzhou, Guangdong
Photography: Fu YuMing
Area: 2000㎡
Author: Huang Ting
Main Materials: teel plate with fluorocarbon coating, rusty steel plate, wire fence, plain cement, small blue brick, wood plates, temper glass, diatom ooze
This project is located in a sales center with classic style. When we live in the city for so long, it is easy for us to feel numb and ignore the beauty of natural scenery. The fast-paced information era also makes people ignore daily life. We are open to the possibilities of free and flowing space, regardless of architecture limitations. Stars, mountains, rivers, snowflakes, or sweet chocolate are our most cherishing childhood memories which remind us of the importance of living condition by abstract forms.
The W Guangzhou Hotel & Residences complex was designed in 2006 and the construction works began in the next year. After 6 year’s construction, W Guangzhou ushered in its grand opening in May 2013. The architecture of W Guangzhou is a response both to the urban conditions of contemporary Guangzhou, and to the unique programme of a compact city hotel.
The building is an actual amalgamation of two components: a 317-room boutique hotel and a 160-unit serviced apartment under one single management.
The building flanks a major boulevard (Xian Cun Road) along the central axis of the new CBD of Guangzhou. The lower hotel portion addresses the busy Xian Cun Road / Jin Sui Road turnabout, announcing the brand and projecting the glazed roof-top spa; while the taller apartment portion turns the corner of the quieter south-eastern Xian Cun Road junction.
The two portions are architecturally unified into one monolithic block that presents a large-scale public image, defines the street edge and reinforces its linearity, but at the same time is punctuated in the centre with a large vertical ‘window’ that allows the inner landscaped park of the urban block to visually and spatially merge with the public street. This compositional gesture brings about an urban permeability that enhances the lighting and air flow pattern within the district.
Within the unified architectural mass, individual components are given their own expression: the private residential portion i.e. guest rooms and apartments are clad in dark granite / glass, their scale subtly defined by a matrix of vertical glass fins, while the public portion i.e. bar, restaurants and spa are enclosed in transparent glazed boxes that visually spring out from the dark background and allow the hotel’s ambience to radiate into the surrounding neighborhoods.
With major hotel functions needing to be stacked up vertically by virtue of the compact size of the urban lot, the architecture is an actual embodiment of an intriguing spatial journey from the ground up: a three-dimensional and intertwining sequencing of diverse spatial forms and experience, from the narrow and vertical entrance vestibule, to the spacious but intimate reception ‘living room’, to the transparent bar in the floating glass box, all the way to the green and semi-enclosed swimming pool resting on the building’s top.
The architecture of W visually intrigues, and at the same time creates a spatial odyssey that invites exploration and keeps senses invigorated.
Tags: Guangdong, Zhujiang Xincheng Comments Off on W Guangzhou Hotel and Residences in Zhujiang Xincheng (Pearl River New Town), Guangdong by Rocco Design Architects
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