“Part of the ambition of Pachube is we’re coming to a situation where our environments will be extremely connected, we impinge upon each other, not just physically but digitally. This has a cultural aspect to it, but by providing a mechanism where you can decide to opt in, you don’t have to share all your data. But if there is a way to share your data, you can create something more valuable for the community as awhole.” – Usman Haque of Haque Studio and CEO and founder of Pachube, a YouTube like product that allows you to “store, share & discover realtime sensor, energy and environment data from objects, devices and buildings around the world” in a keynote at sg2011.