100PP Office Building in Singapore by Ministry of Design

Article source: Ministry of Design

CLIENT’S BRIEF
MOD was commissioned by CEL Development to strategise, brand and design a creative epicenter for the emerging black collar creative class, in the more gritty side of Singapore. In recent years, design firms have been migrating out of the CBD areas in waves, gravitating towards more affordable light industrial or warehouse districts, with larger floor plates and higher ceilings.

Image Courtesy © Ministry of Design

• Architects: Ministry of Design
• Project: 100PP Office Building 
• Location: 100 Pasir Panjang Road, Singapore
• Software used: Auto cad, 3D max, V ray, photoshop
• Client: CEL Development Pte Ltd, Ivan Lim, General Manager
• Architectural & Interior Design: Ministry of Design: Colin Seah, David Tan, Jeremiah Abueva, Zsombor Baktay, Don Castaneda, Charissa Ho, Norberto Olegario, Ruth Chong, Arnel Anoneuvo
• Submissions Architect: AC Consortium Pte Ltd
• C&S: Engineers Partnership LLP
• Facilities: 5-meter high industrial office spaces (5m ceiling height), Basement car parking,
  Roof level terrace

Image Courtesy © Ministry of Design

• Press Contact: Joy Chan Seah
• Land Area: 5035 sqm
• Built in GFA: 12,600 sqm
• No. of Storeys: 8 Floors
• Construction duration: 24 months
• Opening: July 2014

Image Courtesy © Ministry of Design

MOD’S DESIGN APPROACH
Ministry of Design’s design for such a commercial building capitalizes on these key traits and also introduces a number of key architectural gestures. These gestures aim to redefine the nature of such commercial buildings and also to provide an experience that adds a substantial premium to the development.

Image Courtesy © Ministry of Design

Firstly, to exploit the sea-fronting context of the site, we have introduced a series of “stepped” balconies across the different floor levels. These allow the building to appear to be shifting away from the busy elevated highway fronting the building.

Image Courtesy © Ministry of Design

Secondly, we have also shifted the building laterally to create a sense that it comprises a series of dynamic blocks stacked one above the other rather then a static singular block. This allows the building to create a unique profile against the skyline.

Image Courtesy © Ministry of Design

Thirdly, the facade of the building comprises a number of different elements which we bound together aesthetically: primarily the windows, balconies and air-condition ledges. We have intentionally blurred the definition of each element by layering a series of horizontal stripes throughout the facade. The stripes generate visually movement horizontally across the building and also emphasize the shifting and stacked nature of the different volumes. A palette of varying grays is employed to generate the variety of tones required for the horizontal banding. This horizontal striping is also applied consistently to the landscape and hardscape elements surrounding the building.

Image Courtesy © Ministry of Design

Lastly, the interior experience celebrates a stylized industrial aesthetic through the bold use of feature lighting, materials and environmental graphics across the different floors. Key interior spaces include the lift lobbies and passenger drop off point and the building also provides a roof top garden space overlooking the sea.

Image Courtesy © Ministry of Design

When experienced in totality, the project blurs the boundaries between the predictable commercial space and the gritty industrial space, creating instead a hybrid space, which offers an exciting alternative for the creative workplace in the 21st century.

Image Courtesy © Ministry of Design

BRANDING
Derived from abbreviating the address 100 Pasir Panjang to 100PP, the name is both informative (of the address) as well as evocative of an energetic and contemporary environment. Symbolically, the number ‘100’ alludes to perfection and completeness.

Image Courtesy © Ministry of Design

ABOUT COLIN SEAH
Architecturally trained in the US & licensed in Singapore, Colin Seah honed his sensibilities working for the likes of Rem Koolhaas and Daniel Libeskind. He also spent 4 years at the National University of Singapore’s Department of Architecture researching design pedagogy and serving as design critic.

As MOD’s Founder & Director of Design, Colin has been named Designer of the Year by International Design Awards USA 2010, and is a two-time recipient of Singapore’s highest design accolade, the President’s Design Award. He is also a two-time Grand Prize Winner of the Gold Key Award, the highest international hospitality accolade, named Hong Kong Perspective’s ’40 under 40 architects’ and Marcus Corporation Foundation Prize 2007 ‘emerging architect with potential for greatness’. Recognized as ”Rising Star in Architecture” by Monocle, Colin Seah has been invited by the Singapore Tourism Board to redefine Singapore as a destination for 2020 and beyond.

Image Courtesy © Ministry of Design

Image Courtesy © Ministry of Design

Image Courtesy © Ministry of Design

Image Courtesy © Ministry of Design

Image Courtesy © Ministry of Design

Image Courtesy © Ministry of Design

Image Courtesy © Ministry of Design

Image Courtesy © Ministry of Design

Image Courtesy © Ministry of Design

Image Courtesy © Ministry of Design

Tags: Singapore

Categories: 3dS Max, Autocad, Office Building, Photoshop, V-Ray

This entry was posted on Sunday, July 5th, 2015 at 8:31 am. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.