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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Fashion of Simplicity-Blue Space Office in Guangzhou, China by Bloom DesignJuly 2nd, 2017 by Sumit Singhal
Article source: Bloom Design Hiding in the trade area in the central part of Tianhe District of Guangzhou, Blue Space is a leading fashion brand planning agency. Freedom, openness and returning to simplicity are the spirits that Blue Space advocates. When Bloom Design is commissioned to do the design for this old space, it decides not to cater for popular aesthetics but to look at how to make a difference and how to shape the temperament of fashion of Blue Space. Bloom Design keeps questioning about the nature of design: when we are living in the bustling and noisy city, what are the real needs deep inside our heart?  Image Courtesy © He Yuan-Sheng
 Image Courtesy © He Yuan-Sheng What fashion brings people is feeling in seeing, while simplicity brings peace to the mind. Bloom Design does not make big changes to the main structure of the space. Instead, the designer removes the closed partition and uses sliding partition to maintain use flexibility, strengthen the sense of layer and fluidity of the space and extend outdoor natural light and landscape to indoor. The entry has been designed into a narrow and long passage, which adds to the sense of mystery of the space and the feeling of ritual of entering the space. Blue light is use to create the atmosphere of the passage to highlight the brand connotation of Blue Space. When the huge walnut door opens slowly, a spacious and bright office area is unfolded. Through large area using of French windows and doors, the outdoor and indoor views form a delightful contrast.  Image Courtesy © He Yuan-Sheng  Image Courtesy © He Yuan-Sheng Space itself has its own language and soul. Through methods of removing and reconstruction, Bloom Design removes 90% of the original finishes and reserves the mechanism in large area formed randomly during the process of removing. Design is developed according to actual situation to revive the original temperament of the space so as to express Blue Space’s pursuit of freedom, openness and returning to simplicity.  Image Courtesy © He Yuan-Sheng  Image Courtesy © He Yuan-Sheng We use black bricks as the carrier of emotion expression of the space. Black bricks give people a feeling of simple but elegant and primitive. It looks rough, but actually it is warm and reserved. The designer wants to bring people the peace of mind through space atmosphere. The large area of blank left and the exquisitely embellished details complement one another. It is natural and simple, and inadvertently creates an artistic conception of returning to simplicity.  Image Courtesy © He Yuan-Sheng  Image Courtesy © He Yuan-Sheng About Bloom Design Bloom Design was established in Shenzhen, a City of Design. Founding partners Li Baoling and Chen Xiaohu are now serving as the Creative Director and Design Director respectively. Bloom Design is an institution combines diverse creative design services which focuses on fashion brand design. Its service covers commercial space, retail space of fashion brands and brand image design.  Image Courtesy © He Yuan-Sheng With years’ of experience in fashion brand designing service, the team is more sensible to fashion and more passionate about new projects. In order to offer creative solutions to our clients, Bloom Design explores creative combination of art and commerce actively. Based on our rich experience and groundbreaking techniques, we have created some highly competitive and inspiring multi-dimensional brand experiences successfully. Our works have been widely published in many well-known professional design magazines, such as Interior Design China, FRAME China, China Interior Design Annual, id+c (Interior Design and Construction), Times Space, Modern Decoration, Designer and so on.  Image Courtesy © He Yuan-Sheng LI Bao-Long Creative Director Li Bao-Long devotes his mind to fashion design, and creates experiential spaces through brand thinking. He approaches every project from the perspective of a customer, conceives of an ideal space that customers are looking for, and finally tries the design idea out in actual practice. Through experimental and research-based methods, more possibilities of design are found, and endless surprises are brought to customers.  Image Courtesy © Bloom Design CHEN Xiao-Hu Design Director After offering design services to numerous commercial brands, Chen Xiao-Hu, as a brand designer, his concept of service “boundary” is blurred. His designing service covers different fields, including marketing planning, brand image and commercial space. In this fast-changing world where the new always takes the place of the old, design needs to break through “single approach”, to inject new energy into brands through crossover design, and help clients to create a highly competitive experience space with great commercial value and humanistic culture by using creative concepts and brand thinking.  Image Courtesy © Bloom Design
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