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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Shinsegae International in Seoul, South Korea by Olson KundigNovember 6th, 2017 by Sumit Singhal
Article source: Olson Kundig In designing a new fifteen-story headquarters for international luxury clothier Shinsegae International, Olson Kundig sought to create an iconic landmark in the heart of Gangnam-gu, one of Seoul’s largest districts. Completed in 2015, the building unites more than five hundred Shinsegae employees, who were previously spread between several buildings throughout the city. The program includes staff offices and meeting spaces, design studios, a rooftop garden and sculpture park, and ground-level retail and restaurant space that face onto a public plaza. Secure zoned entry provides public building access from the street and controlled private access for corporate officers and VIP guests via a side entry.  Image Courtesy © Kevin Scott and Kyungsub Shin
 Image Courtesy © Kevin Scott and Kyungsub Shin The high-performance custom-designed façade is a direct response to the client’s desire for a corporate flagship that departs from the traditional look-and-feel of modern commercial buildings. Designed to meet Korea’s progressive energy codes, which are more rigorous that the U.S. Green Building Council’s LEED® standards, the building’s skin incorporates a range of technologies that reduce heat gain while optimizing thermal comfort and maximizing natural daylight all year round. Each component of the gridded facade contributes to the structural fidelity of the building as much as its unique aesthetic, which evokes a sense of woven material or tapestry—a nod to the fashion industry.  Image Courtesy © Kevin Scott and Kyungsub Shin  Image Courtesy © Kevin Scott and Kyungsub Shin This sense of movement and materiality is particularly evident within the first four floors of the building where seven custom eight-foot-diameter steel wheels open and close 35 foot-tall external panels to modulate daylight. The dynamic ethos of the fashion world is captured in these kinetic components, which can move, morph and change throughout the course of the day; each time the panels are engaged, the building’s presence is altered anew.  Image Courtesy © Kevin Scott and Kyungsub Shin  Image Courtesy © Kevin Scott and Kyungsub Shin A well facilitated design and engineering process—which included early prototyping and testing by the project team in the Pacific Northwest—combined with a close collaboration with the local architect, engineers and contractor in Seoul, contributed to this successful project whose urban site came with extremely tight contextual logistics.  Image Courtesy © Kevin Scott and Kyungsub Shin  Image Courtesy © Kevin Scott and Kyungsub Shin  Image Courtesy © Kevin Scott and Kyungsub Shin  Image Courtesy © Kevin Scott and Kyungsub Shin  Image Courtesy © Kevin Scott and Kyungsub Shin  Image Courtesy © Kevin Scott and Kyungsub Shin  Image Courtesy © Kevin Scott and Kyungsub Shin  Image Courtesy © Kevin Scott and Kyungsub Shin  Image Courtesy © Kevin Scott and Kyungsub Shin
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Tags: Seoul, South Korea Categories: Headquarters, Office Building, Offices |
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