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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. “Ampersand” Co-working – Bnei Brak in Israel by Shirli Zamir Design StudioJune 28th, 2018 by Sumit Singhal
Article source: Shirli Zamir Design Studio “Ampersand” in Bnei Brak is a unique Co-working project. It started from two orthodox initiators who had a dream to bring work spaces that in terms of design and concept bring Manhattan to Bnei Brak. Bnei Brak is a city near Tel-Aviv, populated mostly by orthodox Jews. It is crowded and tumultuous but has a magic of its own. There is a growing need in integrating the orthodox community into the local Hi-Tech market. The project provides work space for orthodox start-ups and in addition, supplies work stations and workers from the orthodox local community, to work for big companies like Google, Microsoft and more.  Image Courtesy © Kfir Ziv
 Image Courtesy © Kfir Ziv The project is located on the 18th floor of “Concord” building in Bnei Brak. The first brief we received was that the project is very low budget. There was a desperate need to be creative, and we were asked to keep as much of the interior walls as possible. The project started in the search for the similar and the different. In rhythm and material, just like us human beings, there is a constant change. We asked questions like: “how do I differ?”, “How am I alike?” “How am I what I am expected to be?” “Maybe I change one’s stereotype of me?”. Our studio decided to use words from a song by a local singer, and use it as the foundation for our concept:  Image Courtesy © Kfir Ziv  Image Courtesy © Kfir Ziv “Don’t lock me in no cage.. I am everything I am nothing Eternal light dressed in body” “Erase everything you knew about me till today.. Burn your prejudice..” “Everyone of us will have a chance to write their own story”  Image Courtesy © Kfir Ziv  Image Courtesy © Kfir Ziv The space expresses a rich color palette, including many patterns and layers creating the wanted texture. In addition, pictures taken in the local streets of orthodox Bnei Brak were transferred into drawings on the office walls, giving the local streets an artistic interpretation in the space.  Image Courtesy © Kfir Ziv  Image Courtesy © Kfir Ziv Ropes we placed and fully stretched between work stations, creating rhythm and dynamism and also allowing privacy and separation between males and females while respecting the local community’s needs. The ropes appear in the reception area creating curtains that can be opened and/or collected when necessary. The carpentry is mostly from raw materials, just the way they are. It was important for us to stay true, material as it is. Just like people. COME AS YOU ARE.  Image Courtesy © Kfir Ziv  Image Courtesy © Kfir Ziv  Image Courtesy © Kfir Ziv  Image Courtesy © Kfir Ziv  Image Courtesy © Kfir Ziv  Image Courtesy © Kfir Ziv  Image Courtesy © Kfir Ziv  Image Courtesy © Kfir Ziv  Image Courtesy © Kfir Ziv  Image Courtesy © Kfir Ziv  Image Courtesy © Kfir Ziv
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Categories: Autocad, InDesign, Interiors, Office Building, Office space, Offices, Photoshop, SketchUp, V-Ray |
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