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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Shiseido The Store in Tokyo, Japan by nendoJuly 9th, 2018 by Sumit Singhal
Article source: nendo The renovation project of the flagship store of Shiseido, the largest cosmetics company in Japan, started in 1872 as Japan’s first Western-style pharmacy in Ginza, Tokyo.  Image Courtesy © Takumi Ota
 Image Courtesy © Takumi Ota “SHISEIDO THE STORE ” has four floors, each serving various functions and services.Cosmetics are sold on the ground and 1st floors: products on the ground floor are aimed at foreign tourists,and the 1st floor also houses a skin care salon.  Image Courtesy © Takumi Ota  Image Courtesy © Takumi Ota There is a photo studio and a hair and make-up salon on the 2nd floor, and on the 3rd floor there is a cafe, event space and private booths for beauty consultations.  Image Courtesy © Takumi Ota  Image Courtesy © Takumi Ota The main concept of the interior design was to integrate the common elements of interior construction and makeup. When preparing a wall or floor, first you apply the undercoat, then layers of paint or buffing, and finally a protective topcoat.  Image Courtesy © Takumi Ota  Image Courtesy © Takumi Ota Make-up follows a similar order. First you apply skincare, then primer and foundation for the base, then touches of color such as lipstick or eye shadow.  Image Courtesy © Takumi Ota  Image Courtesy © Takumi Ota These similarities in process inspired the concept of renovating the space to apply make-up to the store’s interior using Shiseido products and related materials.  Image Courtesy © Takumi Ota  Image Courtesy © Takumi Ota Paper made from thinly spread cotton pads was used on the walls; lit from underneath, it gives off a soft glow. Camellia oil—a key ingredient at Shiseido, especially in its hair care products—was applied to natural, unprocessed wood, to give it a beautiful aged finish as time passes.  Image Courtesy © Takumi Ota  Image Courtesy © Takumi Ota Eye shadow was layered onto the walls with make-up brushes to give a marble-like finish, and nail polish was mixed into the paint used for the ceiling art, giving a subtle shimmer that catches the shifting light.  Image Courtesy © keta tamamura  Image Courtesy © Takumi Ota Hidden touches like these have their roots in the Japanese sense of beauty and are a fitting expression of Shiseido’s perspective.  Image Courtesy © Takumi Ota  Image Courtesy © keta tamamura The design motif has been derived from a silhouette of the camellia flower, Shiseido’s icon since 1915.  Image Courtesy © Takumi Ota  Image Courtesy © Takumi Ota Forms of the motif, each inspired by techniques from Japan’s traditional crafts, can be found throughout the space: it appears in the form of columns, resembling sections of bamboo; as cut-outs in the style of kiri-e paper craft; in woven patterns resembling traditional baskets; and modeled like traditional papier-mâché hariko.  Image Courtesy © Takumi Ota  Image Courtesy © Takumi Ota Finally, string curtains were used behind the windows of the building. A traditional decorative knot called awajimusubi, was tied at specific points on the strings to form the outline of a camellia flower when viewed from afar. The awajimusubi knot is a traditional Japanese symbol which stands for a long-lasting bond and connection, representing Shiseido’s desire to build an enduring relationship with its customers.  Image Courtesy © Takumi Ota  Image Courtesy © Takumi Ota  Image Courtesy © nendo
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Categories: Cafe, Event space, Salon, space, STORE |
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