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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Focus Brand Management Headquarter in Shanghai, China by Yushe DesignAugust 19th, 2019 by Sumit Singhal
Article source: Yushe Design Located at VOM Office Park in Shanghai, among the same ordinary modernistic “cubes”, the office of Focus Advertising Agency can be recognized at first sight due to its graceful installation expanding from the entrance. The page-like structure made by pure white waved steel plates creates rhythmically changing curves in the sunlight. Just like the prelude in a piece of music, it invites the audience to hear more about its mysterious story. As a native Chinese advertising agency who wants a more distinctive office for its new business development based on its enterprise culture—always armed with a vast number of information.  Image Courtesy © Liu Anqi
 Image Courtesy © Liu Anqi To achieve this, the designers choose a classical symbol of knowledge—book as design concept instead of CPU, Data Cloud, database which seems more suitable for advertising agency after long discussion. The concept derives from the experience of reading and the definition of knowledge. People who love books may have this specific experience: holding a favorite book, even turning pages can be a ceremonial moment. Sitting solemnly as show of respect, make a long deep breath, use the fingertips to scrub the delicate and crisp texture of the vegetable parchment paper, and revel in the “brushing” sound when turning the page. Therefore, the design team creates a ceremonial tunnel functions as a spiritual reset. When people enter the office via this elegant walkway, they will even deliberately slow down and adjust their expression on the face, and slowly to open start an unknown exploration.  Image Courtesy © Liu Anqi  Image Courtesy © Liu Anqi On the other hand, as designers, we can feel the power of knowledge and the common “information anxiety” than anyone else. Today, we have access to information, or the so-called “knowledge” more than any era before. It can be said that all aspects of our lives are filled with information. The information explosion age has certainly saved a lot of time and widened our choice, but also deprived the happiness of discovery and exploration. As the absolute noise and quiet are just a line apart, too much information can cause absolute ignorance. Today, with the rapid development of information, we obstinately return to more primitive standards of knowledge in such a deep and poetic way, because we still believe that books are a permanent form of knowledge. Open the book of Focus Advertising Agency All I want is to speak simply;  Image Courtesy © Liu Anqi  Image Courtesy © Liu Anqi The core concept of book” is the figurative way of the sheet grid, from the basement to the third floor, continuously wrapping the core-tube of the whole building, like a slowly opened book page. Due to the advantage of floor height, a mezzanine was built on B1 floor to maximize the space to accommodate different use such as informal meetings, staff activities and leisure. The four-story office provides enough space for dining area, rest area and even a shower room. Lounge areas scattered in different corners use steady colors to create a comfortable and quiet space for employees. Image Courtesy © Liu Anqi Image Courtesy © Liu Anqi The furniture is furnished according to the owner's collection and unique taste, using a modern minimalist style to create a Zen atmosphere. The more high-pressure modern city life is, the more simulative people’s desire to return to their hearts and souls. This is like the tranquility that all good books bring to us. The higher we go up, the deeper we walk into the inner peace and freedom. Some amazing moments further strengthen the spirituality of the space, and we call it “a sparkling moments”. It is these details that reflect the atmosphere and quality of the space, as well as the designer's ability to control the materials.  Image Courtesy © Liu Anqi  Image Courtesy © Liu Anqi As a modern design language, glass bricks are flexible in the whole space, with dynamic reactions under natural light, artificial light and customized logo used to divide space. The calmness of the wooden staircase corresponds to the lightness and transparency of the glass handrail. For Yushe Design, the most important additional value of office design is to help clients enhance their value and convey their corporate image rather than create a subjective aesthetic paradigm. We hope to give each office space a unique concept and soul, and to convey its own corporate culture.  Image Courtesy © Liu Anqi  Image Courtesy © Liu Anqi  Image Courtesy © Liu Anqi  Image Courtesy © Liu Anqi  Image Courtesy © Liu Anqi  Image Courtesy © Liu Anqi  Image Courtesy © Liu Anqi  Image Courtesy © Liu Anqi
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Categories: Headquarters, Office Building, Office space, Offices |
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