ArchShowcase 
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Zamasport Headquarter in Novara, Italy by Frigerio Design GroupMarch 30th, 2023 by Sumit Singhal
Article source: Frigerio Design Group The new headquarters of Zamasport – a brand which is among the pioneers of Italian prêt à porter – promotes a new relationship between technology, humans and environment. Evocative and sustainable, Frigerio Design Group’s architecture conveys a concept of wellbeing combining ethics and respect for the environment. Intended to house production and executive areas – offices, creative ateliers, test rooms and a part of production – the new building acts as a hinge between pre-existing buildings.  Image Courtesy © Mario Frusca
 Image Courtesy © Mario Frusca Covering an area of 3,700 square meters, the architecture becomes loaded with symbolic and functional meaning. The external envelope evocates a fabric and that combination of technique and creativity characterising Zamasport’s work, a brand that has collaborated with important names in fashion such as Walter Albini, “father” of prêt à porter, and Gianni Versace. Spaces, pathways and environments are designed to contribute to a higher quality in the working life of employees, whose wellbeing is pursued in every aspect of the design. The use of natural lighting, the presence of greenery, acoustic comfort and the definition of internal microclimates contribute to shaping not only functional but also enjoyable and welcoming spaces, in the name of total quality. The same awareness and care for the wellbeing of people is reflected in the attention paid to environmental sustainability. A responsible use of materials and resources accompany the entire design process of the building: from the definition of volumes to the selection of raw materials, up to the building’s energy management and its maintenance over time.  Image Courtesy © Mario Frusca  Image Courtesy © Mario Frusca In order to reduce energy consumption and optimise internal sensory comfort, Frigerio Design Group worked extensively on maximising passive performance and reducing the active. Zamasport headquarters is NZEB (Near Zero Energy Building): a highly energy-efficient building using renewable resources for over half its energy needs. The Zamasport project expresses the concept of “Slow Architecture”, which is for architect Frigerio an actual manifesto. “Slow Architecture is an architecture that draws resources for its definition from the context. However, the notion of context must be understood, in a broad sense, as history, society, environment and climate. The term ‘Slow’ does not mean to do things slowly but rather with “accuracy”. As Enrico Frigerio states:“In doing things, a different process must be started, where the aspects taken into account can no longer be merely the economic ones.  Image Courtesy © Mario Frusca  Image Courtesy © Mario Frusca A fashion brand founded in 1966, Zamasport was born from the reconversion of Maglificio Augusto Zanetti, which produced knitwear lingerie. The insight to combine industrial production with haute couture led the company to appoint important fashion designers as art directors: at first Walter Albini, “father” of prêt-à-porter, and later the then newcomer Gianni Versace. Since then prestigious names signed Zamasport collections and made the company recognised worldwide.  Image Courtesy © Mario Frusca  Image Courtesy © Mario Frusca  Image Courtesy © Mario Frusca  Image Courtesy © Mario Frusca  Image Courtesy © Mario Frusca  Image Courtesy © Mario Frusca  Image Courtesy © Frigerio Design Group  Image Courtesy © Frigerio Design Group  Image Courtesy © Frigerio Design Group  Image Courtesy © Frigerio Design Group  Image Courtesy © Frigerio Design Group
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Categories: Building, Headquarters, Mixed use, Office Building, office Complex, Office Individual Building, Office space, Offices, Warehouse |
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