A City within a City in Berlin, Germany by HENN

Article source: HENN

Opening of the new Zalando Headquarters in Berlin “We want a house that we can occupy” – that was the competition briefing given to HENN for the new Zalando Headquarters in Berlin in 2015. It is more than simply a new office space for 2,500 staff members belonging to Europe’s leading online fashion platform. Rather, a space that embodies the spirit of the original start-up, that is flexible, dynamic and unites the company’s divisions which were previously scattered across the city, under one roof.

The core of the main building is the central atrium, which shifts its openings along its vertical ascension, thus drawing daylight to the public areas below. The central lobby is flanked by a grand staircase with integrated seating and lounge areas which can also be used for events. The atrium in combination with the adjacent auditorium, create a spatial continuum that extends over numerous floors, thus enhancing the users flexibility.

Image Courtesy © HGesch

• Architects: HENN
• Project: A City within a City
• Location: Berlin, Germany
• Photography: HGesch

Image Courtesy © HGesch

Conference and training zones, next to a café and the staff restaurant, additionally dock onto the overall complex. The choice of the analogy between the digital network society and a bustling market place is no coincidence. From kitchens and sports areas to child care facilities, the building’s occupants can find everything that makes living and working both easy and pleasant.

The unique spatial configurations of the interior, achieved by the interlocking double high spaces around the atrium establish an unexpected dynamic atmosphere. Irregularly dispersed, this generates either multi-storey open spaces or more intimate zones for seclusion that meet the set criteria, namely the intermixing of the work zones so as to amplify an agile, communicative atmosphere.

Image Courtesy © HGesch

Image Courtesy © HGesch

Even during the competition process, it became immediately apparent that the architecture had to create a stage for a versatile “occupation” and convertible use of the building. It is not the office or the individual workspaces that are the spatially defining criteria; rather it is the route by which they are reached that is paramount.

Image Courtesy © HGesch

Image Courtesy © HGesch

Sustainable office worlds provide flexible communication areas that promote creativity and interchange. The spatial organisation of the offices on the upper floors is deliberately organized with both concentration and interaction zones in order to accommodate the shifting needs of the staff and to meet the differentiated uses. The considerable depth of the building is broken up through the skilful layering of the program, whereby the various functions – from the lobby to the roof terrace – group themselves around the atrium in the form of a double-helix. In the so-called “living rooms”, social interaction is encouraged through varying spaces for exchange such as co-working seating landscapes, kitchenettes with wooden tables and bar stools, a balustrade with space for laptops and a view out over the whole campus. This exchange, and the connectivity between these communal areas on the individual floors, is additionally magnified through the open stairway.

Image Courtesy © HGesch

Image Courtesy © HGesch

The campus work zones – which are called “neighbourhoods”– can be effortlessly adapted to quickly shifting teams. Besides fixed work stations, areas were conceived in which the staff can find seclusion to undertake concentrated work. At the same time, opportunities for exchange always stay possible. Radiating from this interactive core, the work atmosphere along the length of the neighbourhood transforms into calm concentration and retreat zones. The various different office areas are connected by “catwalks”. Inspired by the city’s boulevards and the iconic design of their namesakes, the catwalks structurally interconnect the different areas and enable interactions and networking across all levels by means of meeting zones and encounter spaces. In this respect, it was important that during the competition the Berlin office KINZO joined the architectural design team and formulate the interior-space concept.

Image Courtesy © HGesch

Image Courtesy © HGesch

The overall atmosphere of openness and transparency, coupled with the wide-scale spatial impact and the various visual relationships (both within the building itself and reciprocally from and to the urban surroundings), allows the size of the building volume to step discreetly into the background. At the same time, the inner structure creates a congenial proportionality for the users, yet nevertheless a flexibility for the constantly shifting functional demands. The house, one can say, is ready to be occupied!

Image Courtesy © HGesch

Image Courtesy © HGesch

Zalando is a part of Berlin, and Berlin is a part of Zalando. With this in mind, it quickly became clear that the new headquarters should evolve in Berlin’s new “Mitte” – between the Spree and Ostbahnhof, in walking distance from Universal Music and MTV Europe. Inspired by the capital, the design concept mirrors Berlin’s particular flair, encapsulating its whole array of feelings from openness to creativity. The way a city in general functions, and Berlin in particular, that is the way it was thought the new Zalando Headquarters should be built: with places to think, routes to meet, and open spaces to interact and exchange.

Image Courtesy © HGesch

Image Courtesy © HGesch

Image Courtesy © HENN

Image Courtesy © HENN

Image Courtesy © HENN

Image Courtesy © HENN

Image Courtesy © HENN

Tags: Berlin, Germany

Categories: Cafe, complex, Conference Center, Headquarters, Office Building, office Complex, Office space, Offices, Restaurant

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